So,
the three keys to creating income from ANY web site:
. Have
a lead product that people WANT.
Have freebies at your site that follow the theme.
Have multiple backend or supporting products for the theme.
So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.
STEP ONE: Create Your Overall Theme to Your Online Business
Have freebies at your site that follow the theme.
Have multiple backend or supporting products for the theme.
So exactly how do you choose the strategy for your Internet Marketing Empire? Below you will find a three step process in helping you develop your overall strategy. Your actual day to day internet marketing tactics will then flow out of your overall marketing strategy.
STEP ONE: Create Your Overall Theme to Your Online Business
You can develop a business around a single
product but it is advisable to have more than one product to derive maximum
benefits. Even if you are promoting a single product upfront, it is not the
product that people want. They want the BENEFITS they receive out of the
product. When designing your site, think about an "Ultimate Benefit"
to build your site around.
It is
that ever abiding "WANT" or "GOALS" that your prospects
have with them continually. Ultimate Benefits are things such as: more money,
weight loss, online success, being sexually attractive, self-defense, etc.
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't any really successful ones. Even the sites which seem only to have one main product still have dozens of different profit streams which all originate from the main product. Your mission online is to help people reach their ultimate goals, and that cannot be done with just one product. It takes a variety of products to accomplish this goal.
So, the absolute best set-up is to focus on a main product, and then have many different backends or supporting products which will help your customers to further their goals. This type of system is often referred to as a marketing funnel. You may be selling a book about Ad Copy on your site, but you will also have consultations, seminars, audio tapes, and ad writing services which all support your theme.
If you are selling web sites as a primary lead product, you could also sell books on internet marketing, web design services, CGI programming, etc. If your theme is weight loss, your primary product may be a nutritional product. You could also sell weight loss and exercise books. A newsletter could be started. You could also do personal one-on-one consultations for specific individuals.
You also don't need to come up with all of these products yourself. Many of them can be found through Joint Ventures with other companies which have products you know your customers want.
STEP TWO: Develop A Unique Aspect to Your Business...Your USP
Your business cannot just be a me-too business online. You need to develop some type of uniqueness to it...something that sets you apart from all of the rest of your competition online. You need to create a "Unique Selling Position" which makes you stand out from the crowd online.
For example, everyone is selling books online. How did Amazon.com become the most well known bookstore on the interne? They developed a USP which basically states, "The World's Largest Bookstore" which is exactly what they are. They have stated in one phrase exactly what makes them unique from the rest of the bookstores in the world.
How can you develop your own USP?
Ultimate benefits are what your prospects are really seeking after. So, don't base your business just on products. Base your business on this Ultimate Benefit. This will be the theme that binds everything else you do at your site together. It is what you want your site to become known for. It is why people will return to your site over and over again forever.
What is it that your prospects ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your "Ultimate Benefit," that's where the products can come in. You will want to provide multiple products that all fall under the same Ultimate Benefit. This will help you to create "Multiple Streams of Income" all generated from one web site.
What mail order or internet company do you know of that only has one product? There aren't any really successful ones. Even the sites which seem only to have one main product still have dozens of different profit streams which all originate from the main product. Your mission online is to help people reach their ultimate goals, and that cannot be done with just one product. It takes a variety of products to accomplish this goal.
So, the absolute best set-up is to focus on a main product, and then have many different backends or supporting products which will help your customers to further their goals. This type of system is often referred to as a marketing funnel. You may be selling a book about Ad Copy on your site, but you will also have consultations, seminars, audio tapes, and ad writing services which all support your theme.
If you are selling web sites as a primary lead product, you could also sell books on internet marketing, web design services, CGI programming, etc. If your theme is weight loss, your primary product may be a nutritional product. You could also sell weight loss and exercise books. A newsletter could be started. You could also do personal one-on-one consultations for specific individuals.
You also don't need to come up with all of these products yourself. Many of them can be found through Joint Ventures with other companies which have products you know your customers want.
STEP TWO: Develop A Unique Aspect to Your Business...Your USP
Your business cannot just be a me-too business online. You need to develop some type of uniqueness to it...something that sets you apart from all of the rest of your competition online. You need to create a "Unique Selling Position" which makes you stand out from the crowd online.
For example, everyone is selling books online. How did Amazon.com become the most well known bookstore on the interne? They developed a USP which basically states, "The World's Largest Bookstore" which is exactly what they are. They have stated in one phrase exactly what makes them unique from the rest of the bookstores in the world.
How can you develop your own USP?
. You
probably aren't going to own the largest selection of anything in your business
since most of us have started out bootstrapping at home or in our small
business. Let me give you a simple little formula you can use which will help
you immensely in the creation of a USP for your business.
I want you to write how most of the businesses in your market are in the first section. Then, I want you to write what sets you apart from them. Avoid using words such as quality or better service, because those types of things don't really mean anything UNLESS you are more specific in your description. This may take you a while to do. You probably will have to study your competition online for a while. Give yourself a few days to think it over. Then, write it down.
Use your USP on your signature file online...use it on your website...use it in your ad copy. Let it become a guiding force to your online business that sets you apart and defines you as the person to deal with in this area.
STEP THREE: Concentrate on Building Relationships with Your Prospects
To fully develop an online business, you need to maximize your relationships with people. Although your goal in your internet business may be to set it up on auto-pilot, you have to remember at all times that you are dealing with real people. Credibility online is a major issue because there are many fly-by-night get-rich-quick operators on the internet.
To help you develop this credibility with your prospects, your overall strategy has to include such tools as ezines, message boards, chats, conference calls, dealer programs, etc. Many people keep asking exactly why does it seem ezines are popping up everywhere...it is simply because they work. They help you to develop the relationships you need with your prospects. You are able to contact your prospects over and over again providing them with good useful information.
The same thing is true of the message boards. Once you have worked them up to a certain level of traffic, the same people will keep coming back day after day learning from you and the other experts you may have brought to your board.
I want you to write how most of the businesses in your market are in the first section. Then, I want you to write what sets you apart from them. Avoid using words such as quality or better service, because those types of things don't really mean anything UNLESS you are more specific in your description. This may take you a while to do. You probably will have to study your competition online for a while. Give yourself a few days to think it over. Then, write it down.
Use your USP on your signature file online...use it on your website...use it in your ad copy. Let it become a guiding force to your online business that sets you apart and defines you as the person to deal with in this area.
STEP THREE: Concentrate on Building Relationships with Your Prospects
To fully develop an online business, you need to maximize your relationships with people. Although your goal in your internet business may be to set it up on auto-pilot, you have to remember at all times that you are dealing with real people. Credibility online is a major issue because there are many fly-by-night get-rich-quick operators on the internet.
To help you develop this credibility with your prospects, your overall strategy has to include such tools as ezines, message boards, chats, conference calls, dealer programs, etc. Many people keep asking exactly why does it seem ezines are popping up everywhere...it is simply because they work. They help you to develop the relationships you need with your prospects. You are able to contact your prospects over and over again providing them with good useful information.
The same thing is true of the message boards. Once you have worked them up to a certain level of traffic, the same people will keep coming back day after day learning from you and the other experts you may have brought to your board.
Use
your imagination and develop other free services such as these to help you
develop your web site and relationships online. How about doing JV's with other
businesses? How about running a monthly conference call on your subject? Your
business online is only limited by your imagination!
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