Produce
consistent, quality content.
People visit a blog more often if they
know they can count on it being
updated regularly. Consistently commit
to post at least three times each
Make it
very simple for people to subscribe.
If someone subscribes to your blog’s
feed or email newsletter, they are
much more likely to remember your blog
on a regular basis.
Make it very obvious on your blog’s
sidebar how to subscribe, and occasionally
remind your readers of the ease and
benefits of subscribing
(giving a little something away as
a reward for subscribing doesn’t
hurt either!)
Comment
on other blogs.
A great way to encourage people to
check out your own blog is to leave
interesting comments on other blogs.
If people like your comment, they
are very likely to click on your name
and wander over to your blog.
Please do make sure your comment adds
value to the discussion though.
Don’t just say “great post!” and then
leave your link. Comments that
sound like an infomercial for your
blog or that serve no purpose other
than to try and get people to click
over to your blog are not something
bloggers or blog readers appreciate.
Amy has some great tips on how to
effectively make use of your time
when commenting on
other blogs.
Write
guest posts.
Many, many blogs readily accept well-written,
relevant guest posts, and it’s one of
the most effective ways to introduce
your blog and your writing style to a
new audience. As an added benefit,
if the blog you guest post for has a
lot of traffic and ranks high in search
engines, having a link or two to your
blog on that blog will increase your
search engine rankings too.
When submitting a guest post, make
sure that it follows that blog’s
guest post guidelines, and carefully
proofread it before you send it (you
wouldn’t believe how many guest posts
submissions we receive that are
riddled with glaring typos!). If it
gets rejected, don’t take it personally.
I’ve rejected many fabulous guest
posts over the years, usually because I
felt they were better suited for a
different audience than mine. Submit it
to another blog for consideration
instead.
Host
giveaways.
Readers love giveaways. It’s a way to
generate buzz for your site, give
something back to your readers, and
get additional traffic by linking up
to giveaway link-ups (ours goes
up every Monday afternoon).
If you are a new blogger and wondering
how on earth you get started
hosting giveaways, it’s really very
simple. Read my post here for some
tips and suggestions for getting
started offering giveaways.
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