Starting An Online Busines

Many people decide to start an online business with little more than a casual

knowledge of the Internet. But if you seriously decide to get serious about going

online with the aim of making money, it pays to get to know the environment in

which you plan to be working.

One of your first steps should be to find out what it means to do business

online and to determine the best ways for you to fit into the exploding field of

online commerce. For example, you need to realize that the Internet is a

personal place; that customers are active, not passive, in the way they see

information; and that the Net was established within a culture of people sharing

information freely and helping one another.

The more information you have about the cyberspace especially the under listed , the

more likely you are to succeed in doing business online:

_ Competitors: Familiarize yourself with other online business models that

already doing what you want to do. Get to know what they do, how they do it and possible ways you can do it differently. Don’t let their presence intimidate you. If you put a little effort, you’re going to find a different and better way to do what they are doing.

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_ Customers: Investigate the various kinds of customers who shop online

and who might visit your site.

_ Culture: Explore the special language and style people use when they

communicate

As you take a look around the Internet, notice the kinds of goods and services

that tend to sell in the increasingly crowded, occasionally disorganized, and

sometimes complex cyber world. The things that sell best in cyberspace must have these characteristics.

_ Cheap: Online items tend to be sold at a discount — at least, that’s what

shoppers expect.

_ Customized: Anything that’s hard-to-find, personalized, or unique sells

well online.

_ Convenient: Shoppers are looking for items that are easier to buy online

than at a “real” store, such as a rare book that you can order in minutes

from Amazon.com (www.amazon.com ,click bank etc), or an electronic greeting card

that you can send online in seconds (www.greeting-cards.com).

_ Content-rich: Consumers go online to quickly read news stories that are

available by subscription, such as newspapers and magazines, or that

exist online only, such as Web logs (blogs) and electronic publications

(ezines).